Marrakech Tourism Rebranding
Branding – In Class Assignment
This piece is a project to rebrand the tourism of Marrakech, consisting of a new logo, branding guide, and branded items. The logo is a modern interpretation of traditional Arabic design elements, using warm friendly tones. The branding guide provides visual and messaging guidelines for consistency. Branded items include hotel key cards, toiletries, and a hand tag. Additionally, there is an app concept to connect visitors with locals that matches the guides of the brand. The goal is to showcase Marrakech’s unique culture and make it a top tourist destination.
Logo
Logo creation process
Final 3 Logos
Final 3 Logos
Brand Guidelines
Process
My process in creating the logo and branding for Marrakech. I focused heavily on the warmth of the culture found in the city as well as common architectural aspects.
Includes photos of my moodboards for the logo, brand, and branding elements.
My process in creating the logo and branding for Marrakech. I focused heavily on the warmth of the culture found in the city as well as common architectural aspects.
Includes photos of my moodboards for the logo, brand, and branding elements.
