Carafe Half Full

The branding for “Carafe Half Full” coffee brand is designed to capture its environmental optimism and friendliness. The logo is a bold and striking design that combines typography with an abstracted half-full cup. The color palette combines earth tones with bold colors, and the brand pattern is inspired by the shape of a half-full cup. Coffee bag mockups showcase the brand’s unique design, with the logo and brand pattern adding visual interest.